I’ve been watching the B2B SaaS landscape shift over the past 18 months. Pre-seed and seed-stage founders are cutting paid ad spend — not because they want to, but because CAC is climbing and runway is tight. Meanwhile, organic founder content on LinkedIn is quietly becoming the highest-ROI channel for pipeline and recruiting.
But here’s the rub: most founders know they should be posting, but they’ve tried it themselves and stopped after three posts. Or they hired a cheap agency that churned out generic thought-leadership sludge that got zero engagement.
That’s exactly the gap I’m testing with a new offer called Founder Signal. It’s a monthly LinkedIn ghostwriting retainer built around a 20-minute voice-memo or Zoom call every two weeks. The founder talks through what happened that week — a hire, a customer win, a lesson from a failure, a hot take on their industry. I transcribe, extract 8 post-worthy angles, draft them in the founder’s actual voice (not LinkedIn-guru cadence), and get async approval before scheduling.
The niche is narrow: pre-Series-B B2B SaaS founders (5–50 employees). That focus lets me build one strong voice-capture process instead of reinventing it per client. Price is $1,800/month for 8 posts, biweekly intake calls, and a monthly engagement summary.
If you’re a founder who knows organic content works but can’t find the time or the writing instinct, this might be worth a conversation. I’m documenting the build publicly — happy to share what I learn.