I spent three years telling founders they should post on LinkedIn. Then I realized most of them physically can't — not because they lack ideas, but because they lack the 45-minute block to turn a raw thought into a polished post.
So I built a process that takes a 20-minute voice memo (founder talks about their week — a hire, a customer win, a failure) and turns it into 8 posts in their actual voice. No generic guru cadence. No templated hooks.
Here's what I learned from the first 12 weeks:
1. The best posts come from specific, recent events — not "thought leadership" abstractions. A founder describing why they almost lost a deal teaches more than a generic "5 tips for sales."
2. Voice capture calls work because they force the founder to talk like a human. The transcript has their actual phrasing, their pet phrases, their humor. I just clean it up.
3. Engagement is higher on posts that sound like the founder wrote them in 5 minutes — because they basically did. The raw material came from a real conversation.
If you're a pre-Series-B B2B SaaS founder who knows you should be posting but can't find the time, this might be worth a look. The retainer is $1,800/mo for 8 posts, biweekly intake calls, and a monthly engagement summary. Three-month minimum.
No templates. No fluff. Just your voice, on schedule.